has become so much easier to do our shopping online, so if you have an online store, Preparations for the holiday’s increased traffic are more than just about creating holiday-themed products or offering fantastic promotions. It’s about planning and executing a strategy to make your online shopping website technically ready to support significant traffic and safe for users to find what they need and get it. Maybe you already know to set up an online store, but this is about making it perfectly functional for holiday sales.